It's called the memoR, it's got a carbon body kit, one-off 21-inch rims and what its builders describe as an "opulent explosion of colour." Hamann adds: "The refined two-seater will transform ugly streets into palatial catwalks, clothing its passengers in magnificent haute couture." Erm, right
Only thing is, we're not entirely sure why Hamann - which is pretty well-versed in pimpifying BMWs - went with the McLaren. Suppose the old McLaren F1 had a BMW engine, so there's a distant link there...
Best not over-think it. Just click on the pictures and tell us this - do you think it looks more like Jeff Koons' BMW GT2, Andy Warhol's BMW M1 or Jeremy Clarkson's 635CSi...?
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